Saturday, December 28, 2013

Why the wine industry is stupid - down-to-earth thinking about the way we package wine


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A brief slideshow



My perceptive friend, Damien Wilson (@WineBusProf) of the Burgundy School of Business, responded to this slideshow with the following piece on forbes.com, the link to which was posted on Twitter by Johan Burger @johanhburger.

I agree with Damien that there are lessons to be learned here by the industry.

forbes.com



10 comments:

  1. or, why every other industry is stupid, except wine.

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    Replies
    1. Sounds like a characteristic response from the wine industry - and, if I may say so, not precisely an example of its intelligence.

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  2. @theleggalamb11:31 pm

    2000+ Bordeaux AC producers. Consumer needs to know good producers and character of each vintage to buy well. Beer is easier

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    Replies
    1. Both easier and less feared by consumers - and mostly more profitable for the producers.

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  3. @enotikova11:32 pm

    If glass is traditional for all wines in the appelacion, why should producer of the cheapest one use another packaging option?

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    Replies
    1. Fair question, but many of these producers struggle to survive financially.

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  4. @gilescooke11:34 pm

    we both agree on this one- even something as basic as bread does it more effectively. Needs a major retailer on-side

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  5. @rayoconnorwine11:35 pm

    Enjoyed the show Roberto, but plenty of the Oz Wine Industry are beyond broke & have packed it in. New Gen + boutique = future

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    Replies
    1. I don't think the problems engendered by a strong currency and not always brilliant management undermines my argument. Both the US and Australian markets proportionally sell much more premium wine than the UK - and key European markets

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